shop-in-shop

WIJKWINKEL

ALWAYS NEARBY

deventer, 2009 at Jos de Vries TRC

Günter Bauer as creative director at Jos de Vries TRC

The “Wijkwinkel”, neighborhood shop is a platform that unifies the services and products in the field of Housing, Care and Welfare and places directly in the district nearby at the stakeholders. The low threshold and the accessibility contributes highly to the success of this formula. The Shop-in-shop concept has emerged to increase the recognizability of the brand. The design resulted in an individual and familial identity that matches the design of the new library concept  of the province of Overijssel.

shop-in-shop

part of public library

20 up to 40m2

2009

deventer, the netherlands

new concept