WIJKWINKEL

Günter Bauer as creative director at Jos de Vries TRC

The “Wijkwinkel”, neighborhood shop is a platform that unifies the services and products in the field of Housing, Care and Welfare and places directly in the district nearby at the stakeholders. The low threshold and the accessibility contributes highly to the success of this formula. The Shop-in-shop concept has emerged to increase the recognizability of the brand. The design resulted in an individual and familial identity that matches the design of the new library concept  of the province of Overijssel.